08articles
short bolt
$6,240
$780 / article · about 5 weeks
- 1,400–1,800 words each
- keyword brief per piece
- one sme review pass
$hatchet --stitch ./long-form · studio in long branch, nj
careful long-form for software companies, cut clean and stitched tight.
keyword-researched
sme-reviewed
fixed scope · 8–12 pieces
weekdays 9am–4:30pm11 Adam Street, Long Branch, NJ 07740
our approach
we cut what a buyer skims past and stitch in what they’ll repeat to their boss. a keyword brief on the bench, a draft with the grain still showing, an engineer’s red pen in the margin — then a clean file, no sawdust left.
briefdraftsme passclean file
>house rules, taped above the desk
rules we reread before every draft
A claim without a source is a loose thread. We pull it, or we tie it off.
Keywords are tailor’s chalk: they guide the cut, they never show on the coat.
Every draft goes to someone who has run the product, and comes back with their marginalia in the gutters.
Short sentences land like a chisel tap. Long ones carry the reader through the middle. We use both.
A comparison page should read like a fair fight: the rival’s best feature named plainly, yours named truthfully.
A refresh is not a repaint. We strip the post to the grain and rebuild only what readers and search still reward.
>billed per project, scoped before the first cut
fixed-scope bolts of work, priced up front
net-new articles
Net-new long-form, built from a keyword brief and read line by line by someone who uses your product. Think the slow hiss of a draft being planed down to what the buyer needs.
10articles
mid bolt
$7,350
$735 / article · about 6 weeks
- 1,600–2,000 words each
- two interlinked clusters
- sme pass + one revision round
12articles
full bolt
$8,520
$710 / article · about 8 weeks
- up to 2,400 words each
- topic map + internal-link plan
- sme pass + two revision rounds
comparison pages
“X vs Y” and “alternatives to” pages, laid out side by side on one table. Rival features named fairly, yours named truthfully, with the pricing page checked the morning we hand over.
08pages
short table
$7,120
$890 / page · about 5 weeks
- head-to-head feature grids
- rival pricing & docs audit
- one sme review pass
10pages
mid table
$8,450
$845 / page · about 6 weeks
- adds “alternatives to” pages
- buyer-objection callouts
- sme pass + one revision round
12pages
full table
$9,660
$805 / page · about 8 weeks
- full competitor map
- sales-team talk-track per page
- sme pass + two revision rounds
refreshes
The posts that ranked once and went quiet. We pull your search console export, decide what to rebuild, merge or retire, and hand back pages with the old spine and a new skin.
08posts
short mend
$3,480
$435 / post · about 3 weeks
- search-console triage
- rewrite of stale sections
- fresh title, meta & schema notes
10posts
mid mend
$4,150
$415 / post · about 4 weeks
- merge & redirect plan
- new sources and screenshots brief
- one sme review pass
12posts
full mend
$4,740
$395 / post · about 5 weeks
- whole-blog content audit
- retire / keep / rebuild verdicts
- sme pass + one revision round
half to start, half on deliveryone invoice per projecthourly meter: none running
04/ 06 · the proofing table
the parcel that arrives with every article
- brief.md — keyword, intent and the one question the page must answer
- draft.docx — with your reviewer’s comments left in the margin
- sources.csv — every claim, every link, every date checked
- final.html — a clean file ready to drop into your CMS
>before you dial
what to bring, and what people ask first
$ cat first-call.md
- # bring to the first call
- - the handful of rivals your sales team keeps losing to
- - a search console export, last 90 days
- - your three best-performing posts
- - the name of one person who knows the product cold
- - a style guide, or a post you wish you’d written
$
why a package of 8–12 and not a single article?
The second piece borrows its spine from the first, and the expert interview only has to happen once. A batch is how a cluster gets built, and how the price per piece comes down.
who reviews the drafts?
Someone on your team who uses the product daily gives us a thirty-minute call per batch and a pass on the draft. If nobody can spare the time, we find a reviewer with hands-on time in your category and you approve their notes.
what if a draft isn’t right?
Revision rounds are written into each package (one or two, as listed above). A draft that misses the brief gets recut at no charge; changes to the brief itself are scoped and quoted before we touch them.
can you refresh posts that already rank?
Yes, and carefully. We start from your search console data, mark each post keep, rebuild or retire, and leave the URLs that are earning their keep alone.
do you publish to our CMS?
We hand over clean HTML or markdown with image notes, formatted for your template. Publishing stays with your team so nothing goes live without your say.
$dial --studio
pick up the phone; we answer between the kettle and the first draft
(757) 739-5575hours
weekdays 9am–4:30pm
weekends, the kettle is off
the studio
11 Adam Street
Long Branch, NJ 07740
getting here